Most of these place have been neighborhood bars or sports bars that have had live music bolted on to the business as an apparent afterthought. Some floor space is allocated for a band by temporarily removing some tables and chairs in the vicinity of the restrooms or the dart machines. Illumination is provided by the many flat screen TVs that continue to show sports programming during the band's "show." And a dance floor? Fuggedaboudit!
We have played at bars recently that didn't have any sort of web presence - no web page, no Facebook page, nothing at all except a couple of accidental Yelp! reviews. A couple of places did have Facebook pages, with wrong phone numbers and long out of date event postings. You would think these places would at least provide table tents with the current music calendar for customers to look at, but I don't recall the last time I saw one.
Now the Preachers do the following to promote our shows:
- We let fans know about gigs on our Facebook page.
- We post our calendar on our ReverbNation and band web page.
- We send our calendar to our large (and growing) e-mail list every month.
- Individual band member remind their friends about gigs on Facebook.
- We send posters to the clubs for every gig (hard to quantify if this has any effect).
- Readers are updated about gigs on this blog.
You can check out the Boneyard Preachers here. See you at the nightclub!